Dear [insert subscriber's name],
It's been brought to our attention that today is International Women's Day. As we understand it, it's not a day for any particular women, but for all women. Even you.
We at Fifty-Fifty would like to celebrate a woman's willingness to listen - especially over long distance - her patience to understand, her strength to support, and so on and so forth. Please take this opportunity to call up all the other wonderful women you know and let them know how much they mean to you and then wait on the same line for them to let you know how wonderful you are and how much you mean to them. In the months to come, you will gaze at this phone bill with those wonderful eyes and say to yourself with a soft smile playing across those sweet, caring lips, "Ah, that was International Women's Day."
Have a wonderful day!
P.S. - Please ignore if you're not a woman.